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Tricks to manage your e-reputation with social networks Authenticate your accounts To reinforce the security of their users, numerous social platforms have decided to offer an account verification option. This procedure allows us to guarantee that it is your company that is at the origin of the creation of the social account. It's reassuring for your subscribers because it assures them that your page is not apocryphal. You are also protected in case of plagiarism or attempted sabotage by your competition. be regular Unless you can hire a full-time community manager, you won't have time to access your social media multiple times a day to manage and update it.

But, if you leave your social networks abandoned, the effect will be catastrophic. Your subscribers and clients will consider your company not serious or outdated. Regular publications (at least twice a week) show that your company is active and that you are aware of current events in your market. As we have pointed out before, do not abuse automatic publications that will simplify your task, but whose Email Data reach is limited. Monitor the noise of your brand or your company Did you know that most dissatisfied customers use social networks to complain? This custom is so common that some brands do not hesitate to use social networks as an alternative customer service platform.




If you are not proactive and decide to ignore negative comments posted on Facebook, Twitter or other platforms, you risk losing your credibility… and potential clients! Do not hesitate to act as quickly as possible to stop the flood of negative comments posted on social networks. The best way to prevent the deterioration of your e-reputation is to carry out daily monitoring that allows you to immediately detect unfavorable opinions. To save time, you can use tools like Hootsuite or Google alerts on specific keywords, such as your brand name.